Your customers' favorite dish... is it profitable?
A top-selling dish, loved by your customers, doesn't always guarantee strong profitability. In fact, this is often where a major optimization opportunity lies for your restaurant.
Many restaurateurs rely on trends and customer preferences to shape their menu. But is a popular dish always the most profitable? Here’s how data can help you get a clearer picture.
A Best-Selling Dish… But Low Profitability?
The Problem
Let’s take the example of a burger that’s a hit on your menu. It accounts for 20% of your orders, but its food cost is high: between the premium steak, artisanal bun, and homemade sauces, your margin is low.
What the Data Says
With Fyre, you can:
Track the profitability of each dish in real-time.
Compare food costs and selling prices to ensure optimal balance.
Identify pricing inconsistencies.
The Solution
A slight price adjustment (+€0.50 or +€1) or a small recipe tweak (choosing a different bun, optimizing ingredients) can increase your margin by 10-15% without affecting customer perception.
Are Your Most Profitable Dishes Getting Enough Visibility?
The Problem
A restaurant analyzing its sales with Fyre discovers that its most profitable dishes (e.g., fish fillet, vegetarian options) aren’t among the most ordered ones.
What the Data Says
These dishes are poorly placed on the menu.
Staff isn’t actively recommending them.
Customers don’t perceive their value.
The Solution
Highlight these dishes on your digital menu.
Train staff to promote them effectively.
Test special offers to boost their appeal.
Result: +20% sales increase for these dishes within weeks.
Optimize Your Menu to Maximize Profits
The Problem
Some menus are too large, with underperforming dishes taking up space and generating unnecessary costs (stock, waste, and management issues).
What the Data Says
By analyzing sales with Fyre, you can identify:
Star dishes (popular and profitable).
Dilemma dishes (popular but low-profit).
Deadweight dishes (low sales and low profitability).
The Solution
Reducing or adjusting underperforming dishes helps streamline operations, cut costs, and boost profitability.
Conclusion
A dish loved by customers doesn’t always ensure strong profitability. With Fyre, you can analyze every data point to make informed decisions and improve your profitability effortlessly.
🔎 Want to optimize your menu with data? Try Fyre today and take control of your profitability!
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